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Use this feature to keep data longer than 30 days, send it to clients, or do custom analysis. You need to be signed in to your bit.ly account before you can enter tracking data for the link.
For more API access you need to enable to Billing. If you were to add this bit of text to the end of all your Eventbrite links, followed by the user's client ID, then instead of generating a new client ID when the user shows up, Google Analytics will continue using that one instead. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).