Notice we added our own custom tracking text to the parameter so we could tell this link was the “Services Brochure”. Users can create these short links through the web interface at goo.gl, or they can programatically create them through the URL Shortener API. Turn your links on and off, point them to a new destination or add new options any time. After pasting the link, select the SHORTEN URL button. 6.
There is no equal distribution of traffic with this setting, and traffic to specific pages varies. Short URLs, for example, will be subject to linkrot if the shortening service stops working; all URLs related to the service will become broken. Click on the category “Links” and select event label and there you will be able to see the specific links clicked on your website. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).