Brand the client's links to increase engagement and inspire audience trust. So understanding how users are interacting with those external links can be helpful. Answer that, and your online profits will explode.
If everything is set up correctly in Google Analytics, a record of this visit should appear in your Google Analytics account. Also, remember that many services provide 14 day free trial so you can check if it fits your needs before spending any money.
I think a few of these points are worth following up on. It's only one of the most popular social media management tools currently out there! Bitly may be the authoritative champ of URL shorteners in the Twitterverse (before t.co / Twitter was propelled a year ago), however Redirecting has analytics covered. Bitly also allows you to customize the actual shortened link (if your customization is still available).
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