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Add retargeting pixels in short links to track interest in specific products and maximize advertisement ROI. While this solution might not compete with the extremely short URLs that link shortening services can provide (and without the equivalent analytics packages), it would avoid the link shortening middleman and let your user know at a glance where your link will take them. — Is link shortening for you?
There are a lot of options for shortening your links, and some even provide additional services like link bookmarking and analytics on your clicks. In addition to using bit.ly as a tool integrated into third-party tools you can also use it directly at the bit.ly website. If done properly, you should have in the above box. Hover over the open or click percentage for any sent campaign to see the number of opens or clicks. More meaningful: readers at least know the link goes to your site.
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Bitly also offers a paid version, but it's pretty pricey. GET THE FREE EMAIL COURSE Straight to your inbox Get the best email and digital marketing content delivered.
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If you are using something else, then please share that in the comments below.You probably want to use event tracking - this is a simple Javascript function to can fire from the click event on your links. See the company's blog to learn more about the changes that are taking place. More » TinyURL.com TinyURL used to be one of the top shortening choice in the past, and people still use it a lot today, however it does include a couple more characters compared to others like Bit.ly and Goo.gl.
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Generate Tracking Link: Copy the link and use it in your newsletter e-mail. Tip You don't need to use this page every time you need to create a custom tracking link. To track only the HTML version of your campaign, and not the plain-text version, you can create a custom tracking code using Google's resources and add it to the HTML of your campaign. This service is provided without warranty of any kind.Statistics To view detailed click statistics for any short URL, just add the plus sign + after it, like this: Short link editing You can edit your links in their statistics page. Twitter will use this to make your timeline better. Undo Undo Shorten links ! @sqrl_in 18 Mar 2010 More was updated yesterday.
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